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Brand Identity

Why Have Graphic Standards?

Every organization projects an image to its audience. For instance, Deer Park Independent School District is known throughout the area for its quality instruction, outstanding facilities, and exemplary staff.

Visually, however, the District’s identity has been fractured due to the proliferation of many different logos, colors, and typefaces throughout the years.

In order to build and maintain Deer Park ISD’s reputation for quality and excellence, it is important to establish a clear, cohesive, and professional visual identity. By applying these guidelines consistently, Deer Park ISD will project a stronger, more unified image and enjoy greater awareness and recognition in our community.

General Guidelines

Do's

  • Follow guidelines in this document and on the Deer Park ISD website.
  • Leave enough space around DPISD brand assets for them to be clear and uncluttered and use assets at a legible size.
  • Only use approved assets which are available to download.

Dont's

  • To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate DPISD brand assets.
  • Don’t modify the design or color of our assets.
  • Don’t use previous versions/outdated assets.
  • Don’t create your own icons or logos to represent DPISD. If you have a specific need, contact the communications or technology department for assistance.